Daniela Passos is a seasoned Developer Relations professional with six years of experience, combining her software engineering background with deep marketing skills. Her career is characterized by a dedicated focus on community building and enabling developers to build faster with less headaches. At Shopify, Daniela continues to leverage her expertise in developer relations and content management to develop the Shopify developer community. Daniela's professional journey showcases her ability to effectively blend technical insights with strategic technical marketing. She is proficient in building developer content strategies from the ground up, creating developer journey maps to understand how to build strong developer communities with solid retention points and a robust ecosystem of partners. Her initiatives in community activations have been instrumental in attracting new enterprises and fostering the development of applications on various tech stacks. In her previous role, in the span of 12 months, Daniela organized over 10 hackathons in collaboration with major tech companies like AWS, 1Password, MindsDB, and Appwrite, engaging more than 1000 hackers per event. These efforts not only drove significant developer engagement but also contributed to substantial business growth through both campaign management and B2B sales.